Case Study
Tony Yarber Campaign



Workmanship Creations helped brand the Tony Yarber name and deliver his message to the residents of Ward 6 in Jackson, MS. Councilman Yarber won the Primary by 12 points and the General Election with over 80% of the vote as a FIRST-TIME CANDIDATE. Click the images below to see the items used as part of our solution.




  

Our Solutions are more than websites and graphic designs…We Are Marketers!

Our approach is to first sit down with your staff and management team to gain a clear picture of your overall objectives. Overall objectives vary greatly from company to company and could range drastically anywhere from looking to create a strong online presence to increasing attendance at an event, from driving profits to providing greater services as a non-profit. For example, it takes a different strategy and approach to gain clients to generate new business than it does to increase repeat business from an existing client base, or possibly a combination strategy to accomplish both. Whether you come to us looking for a website or a flyer, a new logo or event planning, this is where we start. Relying on our experience and expertise, we will advise and recommend those ideas, creative concepts and strategies that coincide with your objectives. This will provide the blueprint for building your customized marketing solution.

During this first phase, we gain valuable insight into the Who, What and How of your company. This information is used to determine the best strategies necessary for helping to build, enhance and/or reinforce your company’s Image and Message and to choose the best Delivery method(s) that are right for you.

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Your Customized Marketing Solution could include…

When Workmanship Creations creates a solution for a client, the primary focus is to provide a vehicle that will help move the client from wherever they are at the point in time to where they desire to be. We recognize that this cannot always be done all at one time for numerous reasons, such as budget, the development stage of the business or organization, personnel or time constraints, just to name a few. The key is that you have (1) a long-term solution that addresses all the critical areas and (2) expert assistance and support to help you navigate through the marketing pitfalls and decisions that could lead to failure. Workmanship Creations is that company and will create the solution for you. We were CREATED to CREATE for YOU!

Your customized marketing solution could include any of the following items:

Allow us to put our ability, experience and expertise to work for you. Contact us today for a FREE CONSULTATION and start down the path towards success!










Written marketing strategy | Back
The individual components of your customized marketing solution should be determined and derived from a comprehensive marketing strategy. If one does not currently exist, in our initial meeting with your staff and management, we discover your overall company objectives, provide general recommendations and marketing advice and uncover potential pitfalls that could prevent you from accomplishing your objectives. This information helps provide the initial elements necessary for creating a solid marketing strategy, which is why this is the standard Workmanship Creations process for approaching any project. However, the amount of detail and degree of involvement and complexity varies based upon the exact needs and/or desires of our clients. For those clients desiring a complete marketing strategy, Workmanship Creations can provide a written marketing strategy for your company, which can be used as a roadmap to help guide your overall marketing approach and ability to reach your sales, service, revenue and/or profit objectives.
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Sales strategy and planning | Back
The lifeblood of any business or organization is sales. Without the ability to promote and sustain consistent sales of products and services to your target market, your business’ growth may be greatly hindered and its survival severely jeopardized. Unfortunately, what works today might not work tomorrow. Careful attention must be placed on always having a strategic, well thought-out approach to sales and business growth. Workmanship Creations can help to design your sales strategy and to oversee its successful implementation. Should your business take a value-based approach with a higher selling price to the customer or a low-cost approach to have a lower price to the customer and increase sells based upon volume? Or should you execute a pricing strategy somewhere in between? Should your primary sales presence be online or in person? Through advertising or one-on-one presentations? The answers to these questions and many like them help establish the sales approach that is right for you.
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Event strategy and planning | Back
Planning an upcoming event? Believe it or not, the ultimate success or failure of your event will depend greatly upon your event strategy and the level of planning and execution to implement that strategy. People don’t just show up to events for no reason, especially when there are no celebrities involved or similar features that provide their own advertisement. For most events, attendance and participation must be encouraged and solicited. Behind every successful event is a very organized strategy and plan. Don’t risk or settle for mediocre results any longer. Let us help you design your event strategy today.
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Website creation or redesign | Back
Starting originally as a graphic design and web development firm, creation of dynamic, user-friendly websites is still a Workmanship Creations mainstay. However, make no mistake about it. We are NOT a website company but on the contrary are SO MUCH MORE! We design websites to accomplish very specific purposes. This is why our initial meeting to understanding your overall objectives is so vitally important. While most companies that design websites do not place this much emphasis on the planning phase, we believe this is the step that sets us apart from our competition. There is a difference between a site designed to drive sales and a site focused on providing general information. One site’s purpose would be to promote a specific result while the other’s is to inform. This is just one simple example of why all websites ARE NOT CREATED EQUAL. Neither are all companies that design websites. You don’t just need another website or website company. You need a website that is an intricate part of your customized marketing solution and a company that can deliver results.
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Website Features
Content Manager
Hosting

 

Logo design or redesign | Back
Does your logo communicate who you are and represent the essence of your business or organization? If not, Workmanship Creations can customize a logo that becomes a central component to your overall marketing strategy. An eye-catching, strategically-designed logo is an essential element to helping brand your company’s image.
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Stationary and business cards | Back
Let Workmanship Creations design your stationery and business cards as part of your overall marketing solution. For just a small added price, you will have the comfort of knowing that whether your target audience visits your website, reads a brochure or receives a letter or business card, the look and feel of your marketing materials are consistent. While there are certainly times for specialty designs that vary from the foundational concept our clients select, you will be able to rest assured knowing that Workmanship Creations allows you to ALWAYS represent yourself in a professional and intentional manner.
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Flyers, brochures, sales sheets or similar communications | Back
While so many have abandoned high-quality print materials and instead place their emphasis on websites and other electronic communication methods, nothing replaces the need for professional, effective print communications, such as flyers, brochures, sales sheets and other similar communications. Particularly, if your marketing strategy places emphasis on face-to-face interaction to generate business, you must have well-designed literature to distribute that will both represent who you are and effectively communicate your message. For an added touch, we have the ability to design your print materials to be consistent with your website to further reinforce your image and message.
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Printing services | Back
Workmanship Creations is positioned to be the one-stop shop for all your marketing needs. Not only do we design the materials and communication necessary to move your company forward, but we also have relationships with a number of professional printers in order to offer high-quality printing for less. Don’t worry about printing hassles ever again. Leave that to us.
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Content creation / business writing | Back
Of the three critical aspects for promoting your business or organization – image, message and delivery – message concentrates on communicating clear, directed information to those you are trying to reach. While that seems simple, establishing meaningful communication is not always as simple as it seems, and requires a certain level of skill, particularly understanding consumer behavior and how people process information. Workmanship Creations will work with you to tailor your message in a way that connects with your target audience. From content for websites, including images, graphics and text to business writing for brochures, proposal and grants, Workmanship Creations is the solution for all your content creation and business writing needs.
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Consultation | Back
Need some advice about the best ways to advertise your business? Or possibly whether or not to change the tone and focus of your sales approach? Maybe you could use assistance in planning for the launch of a new business or area of business. If it is related to marketing, we are the company for you. We provide consulting services in a variety of areas related to marketing, sales and design. Our services are affordable with numerous purchasing alternatives based upon the specific needs of our clients. Call us today to schedule your FREE INITIAL CONSULTATION to learn more and find out how Workmanship Creations can work for you.
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